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Corporate Social Responsibility (CSR) cannot be dismissed as a mere farce. It needs to be deployed in action and also be eligible for the same bravery awards as sales or brand-building, so to say. This part of the organizational strategic plan is not about charity alone... in fact, there is no charity anywhere.
One intervention that has helped to lessen the burden of discarded Tetra Paks in Bengaluru has been the upcycling of those cartons into baskets and bags by the creative humans at Anu Life and Joy @ Work. These projects seek to empower women by building livelihoods for them out of creating useful and beautiful products from materials that would otherwise fill the city's landfills.
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Talks around renewable sources of energy are not new. Given where the world is headed, exploring alternative and reliable sources of energy is the need of the hour. Here are seven Indian villages whic...
Years ago, at a conference in Istanbul, Ramesh Agarwal was listening to a presentation on transport when suddenly he heard the speaker say, "India is world's number one." Agarwal, the chairman and man...
We all know the value of brand equity and the significant role it plays in the marketing strategy of every business. Increasing market share and customer acquisition (as well as retention) through the use of celebrities like Amitabh Bachchan or Priyanka Chopra and so on has been a consistent practice of brands for years now. And why not? These celebrities are strong brands in themselves and attract instant attention with their presence both on and off the screen.
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With the law necessitating certain businesses to grow a conscience for compliance, the philanthropic marketplace in India is suddenly thicker than hair on a dog's back. Demanding miracles from CSR units in such early years is unrealistic. However, fascinating insights and challenges are emerging in its infancy. Gathering some of them in this article may help set the compass.
Far-flung and less-developed areas in New Delhi Parliamentary constituency could soon have public toilet facilities built by private companies as part of their Corporate Social Responsibility (CSR) ac...