Marcy Newman

Closing The Garbage Gap

One intervention that has helped to lessen the burden of discarded Tetra Paks in Bengaluru has been the upcycling of those cartons into baskets and bags by the creative humans at Anu Life and Joy @ Work. These projects seek to empower women by building livelihoods for them out of creating useful and beautiful products from materials that would otherwise fill the city's landfills.

Why A Celebrity Endorsement Is A Double-Edged Sword

We all know the value of brand equity and the significant role it plays in the marketing strategy of every business. Increasing market share and customer acquisition (as well as retention) through the use of celebrities like Amitabh Bachchan or Priyanka Chopra and so on has been a consistent practice of brands for years now. And why not? These celebrities are strong brands in themselves and attract instant attention with their presence both on and off the screen.

Setting The Compass For CSR In India: 5 Key Directions

With the law necessitating certain businesses to grow a conscience for compliance, the philanthropic marketplace in India is suddenly thicker than hair on a dog's back. Demanding miracles from CSR units in such early years is unrealistic. However, fascinating insights and challenges are emerging in its infancy. Gathering some of them in this article may help set the compass.