Creating meaning in the digital space.
Occupying 34 minutes of your day, WhatsApp forwards are redefining the rules of content.
Courtesy Naveen Richard
"In the digital world, PR agencies will have a much larger play." This statement by Amitabh Kant, the CEO NITI Aayog, at a recent public relations and communications awards gathering, received thunderous applause from the audience. He said what everyone there wanted to hear. This is precisely what most PR agencies have being vying for since the time digital media took the communications industry by storm. And here’s why I think it’s time for PR’s time in the sun.
A fortnight ago, a web series called Better Life Foundation debuted on YouTube. A mockumentary with an emphasis on deadpan humour (in the tradition of revered TV shows such as The Office, Parks And Re...
A payment infrastructure like Blockchain makes it possible to trust and transact with anyone in the world in real-time without any intermediary (like a bank). So if I really like what Seth Godin has written, or what Arianna Huffington has written, or what Malcolm Gladwell has written and want to pay them in some way, I should be able to do it in a single currency and they should be able to receive and use that currency for anything they wish to buy!