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It’s time to draw inspiration from our ancient roots.
When it came to the pitfalls of a consumption-driven model of growth, Gandhi was remarkably prescient.
Changing consumption patterns is not the solution we should be focusing on.
The increasingly frequent blasts slicing the blanketed murmur of nature during this Diwali reminded me of what this festival has come to be equated with—noise. Not the pleasant kind, but the kin...
The dark side of consumerism?
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Amazon India's new "Aur Dikhao" (Show Me More) ad campaign has generated quite a lot of buzz, most of it quite positive. The ad is amusing enough and its purpose seems straightforward - highlight the variety of products available on Amazon India in a way that connects with the Indian psyche. But there is a more subtle message if you can manage to tune out the jingle and urgent imagery.
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How are local consumers supposed to make smarter food choices if there aren't products available? To my surprise, though, I did find some relatively healthy options to replace saturated fats, sugary bars and maida pasta at the recent Nutra India Summit. Here's my take.
In this era of new models of mobile phones, confessing an allegiance to an old trusty device brings a moment of dark comedy. Your colleague or friend might give you an icy stare, others might smile sarcastically or comment on how you aren't keeping up with the changing times. I, therefore, decided to replace my old phone with a new 'smart' one that respects the popular sentiments of the people around. This hints at a deeper narrative that we live in an era where society is bullied by market goodies.