Reeta Gupta

Aamir Khan And Brand Intolerance

Aamir Khan has no brand endorsements left in his kitty. Ostensibly because of his recent statement on 'intolerance'. Do you think an intelligent, successful man like Aamir 'forgot' to consider the consequences of his statement? Highly unlikely.

Why Celebrities Are Liable For Endorsing Unhealthy Products

I understand that it is unrealistic to expect our superstar brand ambassadors to conduct tests and verify whether the government approval on the product is deserved or not. But is it too much to expect them to exercise better judgment especially when their stamp of approval is taken as the gospel truth by their adoring fans?