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Losing Face: Brand Image And Public Perception

A couple of weeks ago, we caught up over dinner at an Australian friend's place in Mumbai. Inevitably, the discussion veered to whether Indians were safe in Australia. About five years after the spate of attacks on Indian students, especially in Victoria, anxieties persist with regard to safety standards and whether there is an inherent animosity that many Australians feel towards Indians. The Australian case is an example of brand damage and a failed attempt at brand repair.