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Companies with women in leadership positions consistently do better. Nasscom pointed to an Economic Times study several years ago that Indian firms headed by women had a compounded annual growth rate of 35% compared with 21% registered by the Bombay Stock Exchange (BSE)-30. Their profits grew by 56% over five years compared to the BSE-30 firms' 27%. Despite the evidence, India lags behind the rest of the world when it comes to corporate leadership roles held by women.
The car's dismal performance proved that marketers should never undermine the role of human psychology while crafting their strategies. Our societal norms do not allow the ego of a man to drive around in a cute Nano -- it makes a lot more sense for the car to go for a novel (albeit risky) gender-based segmentation in the face of competition such as the recently launched Renault Kwid. Nano's future lies in becoming a symbol of "woman power", much like what the Scooty brands accomplished.