Can't afford a celebrity? Associate with a cause instead.
Occupying 34 minutes of your day, WhatsApp forwards are redefining the rules of content.
All the characters and incidents in this piece are imaginary, resemblance to any person dead or alive is purely coincidental. A few days ago I met someone on a flight. He wasn't quite sure where he'...
triloks via Getty Images
Consumers are no longer looking to fill need gaps. They don't have unmet "needs," strictly speaking. And, in their efforts to fulfill their greeds, consumers are willing to leave no stone unturned. To paraphrase an old adage, consumers are now saying, "I always live within my budget, even if I have to borrow to do so."
There are thousands of brands in Asia, with more cropping up each day. How do you ensure your brand grabs the attention of consumers for the longest time? Each country in Asia is as heterogeneous as all of Europe. Many are yet to consume brands that the West takes for granted. More importantly, many are yet to realize why they should consume them in the first place.
DNY59 via Getty Images
From the times of the colonial Raj to modern India, Britain has always shown a strong appetite for Indian goods, with huge conglomerates such as Tata group and Reliance all making large indents across the British market. However, there still remains a stop gap in the connectivity of home-grown Indian brands in the British mass-market.
Bloomberg via Getty Images
Without commenting on whether the tone of interaction is more acerbic in India or the debates more brutal, it's easy to point out that a much smaller fraction of highly educated youth want to enter politics in our country. There are notable exceptions, but by far, policy-making does not seem an attractive career choice for honest, studious, achievement-oriented types.
Ellagrin via Getty Images
A couple of weeks ago, we caught up over dinner at an Australian friend's place in Mumbai. Inevitably, the discussion veered to whether Indians were safe in Australia. About five years after the spate of attacks on Indian students, especially in Victoria, anxieties persist with regard to safety standards and whether there is an inherent animosity that many Australians feel towards Indians. The Australian case is an example of brand damage and a failed attempt at brand repair.
Your brand advocates are those who are actively using your product, spreading the word and thus creating effective viral loops. Your existing users have the best capacity to bring on board new users. In this article I discuss five brilliant strategies used by companies to make their existing customers their best marketing channel.
Bloomberg via Getty Images
Having difficulty pronouncing your Pradas and Guccis? This might be an easy solution to your problem. HuffPost India's entertainment editor came across this Facebook post during his random web cruisin...
Richard Lautens via Getty Images
In this era of new models of mobile phones, confessing an allegiance to an old trusty device brings a moment of dark comedy. Your colleague or friend might give you an icy stare, others might smile sarcastically or comment on how you aren't keeping up with the changing times. I, therefore, decided to replace my old phone with a new 'smart' one that respects the popular sentiments of the people around. This hints at a deeper narrative that we live in an era where society is bullied by market goodies.
Luxury car manufacturer Porsche today launched latest version of its sports car '911 Targa' in India, priced up to Rs 1.78 crore (ex-showroom Delhi). The introduction of the modern classic in the cou...