Brand

SIPHIWE SIBEKO1 / Reuters

India Needs The IPL Golden Goose To Stay Home

Now that the IPL's governing council has made a strong pitch to shift the IPL to either the UAE or South Africa, it is time to sit back and reflect. You could shrug and say, how does the venue matter? But would the English Premier League (EPL) be as popular if it was, say, played in Singapore? Will someone in South Africa be as proud as apna Delhiite watching the Delhi Daredevils walk in?
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How To Make Your Brand Matter In Asia

There are thousands of brands in Asia, with more cropping up each day. How do you ensure your brand grabs the attention of consumers for the longest time? Each country in Asia is as heterogeneous as all of Europe. Many are yet to consume brands that the West takes for granted. More importantly, many are yet to realize why they should consume them in the first place.