B For Blockchain, C For Content, D For Do They Work Together?

A payment infrastructure like Blockchain makes it possible to trust and transact with anyone in the world in real-time without any intermediary (like a bank). So if I really like what Seth Godin has written, or what Arianna Huffington has written, or what Malcolm Gladwell has written and want to pay them in some way, I should be able to do it in a single currency and they should be able to receive and use that currency for anything they wish to buy!