Batman v Superman: Dawn of Justice was one of the most anticipated movies of 2016, and rightly so. It's not every day that two superheroes feature in the same movie, let alone fight each other. So I thought I'd try to differentiate between PR and advertising using these characters as references.
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Dear haters and critics, I am writing this letter to let you know how new age masterpieces will be disregarded by people like you to satisfy your own inflated egos. The release of Batman v Superman: Dawn of Justice was met by an explosion of bad reviews and criticism, but here's the thing: most audiences will not agree with this herd-like dumping of negativity on the movie.
If you thought last year was spectacular for the movies with reboots of Star Wars, Jurassic Park, Rocky and sequels of Avengers, James Bond, Mission Impossible, trust me when I say this: 2015 stands pale in comparison to what 2016 has lined up for us.