Avoidable Blindness

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Why The Film Industry Needs To Talk About Donating Eyes

While changing that scenario requires a complex joint approach from policymakers, doctors, public health experts, NGOs and the society, there is one important way in which common citizens can contribute: eye donation. Thousands of people in India are blind because we as a society are still not serious about eye donation (and organ donation in general), that too despite Aishwarya Rai's ardent and gorgeous appeal more than two decades back.