5 Factors That May Spoil The Show For Netflix In India

Netflix's much-anticipated foray into India is here, a big addition to the company's empire of 190 countries and counting. Netflix also reports that it has added more than 17 million subscribers in just 12 months. But while this underlines the growing popularity of the video on demand (VOD) market across the globe, will Netflix will be able to replicate its success elsewhere in India?

Amazon's Aur Dikhao Ad: All Show, No Tell

Amazon India's new "Aur Dikhao" (Show Me More) ad campaign has generated quite a lot of buzz, most of it quite positive. The ad is amusing enough and its purpose seems straightforward - highlight the variety of products available on Amazon India in a way that connects with the Indian psyche. But there is a more subtle message if you can manage to tune out the jingle and urgent imagery.