Harbin, China - January 13, 2015: Signboard of KFC. People are walking. Located in Harbin City, Heilongjiang Province, China.
Ikea is catching heat for a sexist television commercial in mainland China that it has now pulled from the air. The Swedish furniture company's ad shows a mother berating her 20-something daughter for...
A screenshot from a recent It's On Us PSA about victim-blaming.
KFC's Twitter game is finger lickin' good. In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it fo...
Three recent PSAs show just how illogical victim-blaming behavior really is. Created by 101-North Marketing in partnership with former Vice President Joe Biden's It's On Us organization, the three PSA...
Screengrab from Youtube
‘Femvertising’ is taking over the ad world.
INDRANIL MUKHERJEE/AFP/Getty Images
ICYMI, women's day is not a cross between Valentine's and Mother's Day.
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Rajnigandha Rajdhani anyone?
Entertainment / @Entrtainmnt / facebook
Welcome to the world of TV commercial sorcery.
"Yeh toh bada toing hai."
Festive or occasion-based advertising is still in its infancy in India. If you look at most festival-themed campaigns today, they are very direct in nature. They either position the product as the per...
Powers that be, are you watching this?
"In the digital world, PR agencies will have a much larger play." This statement by Amitabh Kant, the CEO NITI Aayog, at a recent public relations and communications awards gathering, received thunderous applause from the audience. He said what everyone there wanted to hear. This is precisely what most PR agencies have being vying for since the time digital media took the communications industry by storm. And here’s why I think it’s time for PR’s time in the sun.
All India Bakchod
Batman v Superman: Dawn of Justice was one of the most anticipated movies of 2016, and rightly so. It's not every day that two superheroes feature in the same movie, let alone fight each other. So I thought I'd try to differentiate between PR and advertising using these characters as references.
On Sunday, comedy collective All India Bakchod uploaded a series of posters on their official Instagram account, showing us how some characters on the fantasy drama television series -- Games of Thron...
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Kanhaiya Kumar is no longer just a JNU student who was arrested on charges of sedition. Since he made his fiery speech on March 3, political parties made him the poster boy. They have been lining up t...
Now who would have thought you could make such easy money, right? But well, if a big company going for an IPO can do it, why not me? Just because I am a nobody, doesn't mean I can't care about the #theblisteronmyfoot! I do care and I am sure you do too.
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Caralisa Monteiro's voice is everywhere, even if she isn't quite a household name yet. In recent times, you may have heard her sing on the Fitoor soundtrack, where she's sung the English version of 'R...
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It's time for marketers everywhere to wake up and smell the coffee... errr... Cappuccino. If you think the generation currently with the most spending power is going to stop texting long enough to look up from their smartphone screens to notice your two-minute commercial on TV, then think again.
Sometimes, I lie awake late at night, wondering if my underarms are pristine. Or about how many women I'll be able to attract the next day. Confused? So am I. But that's what some of the deodorant adverts -- with their over-the-top humour and promises of aphrodisiacal effects on women -- seem to think occupies a large part of our brain activity.
What is Indian culture? Is it anything to do with our rich heritage and considerable contribution to the arts, or is it just a front for patriarchy i.e. a way to control and repress the freedom of wom...
Veteran Indian actor Kamal Haasan has appeared in his first ever TV commercial at the age of 60. The multifaceted Tamil star, known for films such as Nayakan, Moondram Pirai, Indian and Hey Ram, has s...
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Airtel's sweeping 4G mobile services campaign, that promises " the fastest network ever" has come under the scrutiny of the Advertising Standards Council of India (ASCI). The ombudsman has asked the t...
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Most of us have had the pleasure to work with some fantastic and inspirational clients. But there are also times when you are saddled with clients who aren't worth your aching back. People and organisations so daft, you'd rather terminate them than self-destruct. Here are some telltale client characteristics or characters you must look out for.
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There are many myths propagated about digital marketing and Google is the biggest beneficiary. Every marketeer must evaluate Google against niche portals, using parameters such as periodicity, tenure, keywords etc. Here are just three illustrations that dismantle the myth of better ROI on Google Adwords.
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Modern Indian women's aspirations are not to shed traditional gender roles but to acquire new un-gendered roles.So while women are working and perhaps taking higher position than their husbands, they are still cooking because that remains their domain and that is their expression of love and care. And men continue to stick to their traditional roles with no sense of urgency to share household responsibilities.
Watching the AAP ad made me think of other things too, like the fact that there are absolutely no women in Mr Kejriwal's cabinet, or of the CM's message on International Women's Day when he talked about how his wife and mother ran the house and supported him while he was out there fighting corruption. In that message, he also said something about how 'women fulfil their responsibilities honestly without making any fuss, which is what I saw the woman in this ad doing now.