Acchhe Din

Hindustan Times via Getty Images

We Need Transformational Leadership, Not Style Without Substance

It is extraordinary how quickly we believe smart slogans. Advertising and marketing is based precisely on the ability to win subscribers and getting them hooked through language and packaging. Prime Minister Narendra Modi has understood this all too well. When he spoke of acchhe din, he struck an immediate chord through the contrast with the previous four years. Similarly, his call for "Swachh Bharat" and "Digital India" resonated across socio-economic classes. People were hooked. This was political marketing at its best. His "Make in India" was cast in a similar mould.
ASSOCIATED PRESS

How Modi Let Down India In Just One Year

Narendra Modi rode a rhapsodic wave to 7 Race Course Road amidst frenzied BJP supporters, media calisthenics, promotional blitz and mind-boggling promises of acchhe din. Twelve months later, it is established that Modi has no magic wand. Or a unique panacea for India's diverse challenges. In fact, he has come up woefully short. Despite being a Congress spokesperson, I shall attempt to be dispassionate and prejudice-free in this brief synopsis of a year that was annus horribilis for us.