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It's time for marketers everywhere to wake up and smell the coffee... errr... Cappuccino. If you think the generation currently with the most spending power is going to stop texting long enough to look up from their smartphone screens to notice your two-minute commercial on TV, then think again.
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The following hashtag hijacks on Twitter represents a complete failure to connect the company's image to the topic. Let these examples serve as a lesson on how not to employ hashtags to promote your brand.
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Your brand advocates are those who are actively using your product, spreading the word and thus creating effective viral loops. Your existing users have the best capacity to bring on board new users. In this article I discuss five brilliant strategies used by companies to make their existing customers their best marketing channel.
Before crafting the budget of fiscal year 2015, brands must first understand the latest digital marketing trends, including the use of technology to leverage search and social data. The success of today's marketing organisations is largely driven by their adoption of digital technologies to transform their business.