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How Online Shopping Is Changing Rural India

Online shopping, for long the province of urban India, is being discovered in rural areas around the country. However for such e-commerce to take place it is necessary to have a good internet connection, the ability to sift through the various items offered and the wherewithal to zero in on the best items by Googling them and comparing their prices and specifications across vendors. I find that the rural population is learning this search-and-pick process at amazing speed...
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Why Online Shopping Is Not Nearly As Good As The Real Thing

I know you can order clothes, try them on and return them if you don't fancy them. But just imagine the courier boy hanging around the door when you're trying out stuff. I don't even take the husband for shopping because I don't want to be hurried through this meditative process. Moreover, what a wasteful exercise! I know of people who have tried and returned stuff that made its way into their doorstep from across the seas. I'm someone who counts my carbon footprint...
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5 Reasons Why Going App-Only Could Be Disastrous For Flipkart

The decision to go app-only seems to have stemmed from a number of factors - Myntra running fairly well on its app platform, the speculation that m-commerce will take over e-commerce, more customer information resulting in personalised services, ease in pushing notifications to the customers, saving costs for running a desktop website. However, a number of variables suggest that keeping the desktop site live is absolutely necessary for Flipkart to stay in the competition in the long run.