NARENDRA MODI GOVERNMENT

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Modi’s Image In The Jio Ad Is A Snapshot Of Our Times

Take a momentary pause and visualize US President Barack Obama munching French fries alongside a mammoth McDonald’s cheeseburger in a full-page ad in the New York Times. That would appear blasphemous -- the Commander-in-Chief playing corporate salesman in a hotly contested space also featuring Burger King, KFC, Shake Shack and the ilk. Such an event actually occurred in India when Prime Minister Narendra Modi featured in the ad for telecom brand Jio, launched by India’s biggest industrial behemoth, Reliance. Goodbye propriety?