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Once Upon A Time Bina Ramani Was Czarina, And Rohit Khosla Was King...

So, old fogeys blog too. Fogeys like me who started writing lifestyle in newspapers at the time when the word "yuppie" was coined to great acclaim, and when a week in the life of a reporter was dotted with an Odishi dance performance by Sonal Mansingh one day, Bhimsen Joshi the next and a Ritu Kumar show once in a blue moon. When fashion was a big deal and couture was still being spelled in a hundred ways. Never mind the pronunciation.
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The Indian Man's Tryst With His Wardrobe Is Just Becoming Exciting

A decade, even five years ago, if you happened to chance a peep into the wardrobe of an average Indian man, it would have been a Pandora's Box of stereotypes! A classic white shirt, a black three-piece suit, some polo t-shirts for the weekends, and if they were "experimental" then probably a suit in blue or beige -- but that's as far as it would go. The words "fashion" and "style" were too effeminate for them to consider when thinking of what clothes to buy.