3 Idiots

Open Magazine

Rajkumar Hirani And The Art Of Blockbuster Storytelling

After four films, each bigger than the last and the most recent one having redefined the yardstick of big earnings in Hindi cinema--17 days into its release PK has earned a staggering Rs 300 crore at the domestic box office and is expected to cross Rs 600 crore in worldwide collections--'Rajkumar Hirani' (to use Joshi's single quotes) has come to mean that rare thing: a box office alchemist who is both adored by fans and rated highly by critics.