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The Govt Needs To Adopt A Carrot Rather Than A Stick Approach For Digital India's Success

27/02/2015 5:14 PM IST | Updated 15/07/2016 8:25 AM IST
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Hindustan Times via Getty Images
NEW DELHI, INDIA - JUNE 16: Bollywood actor Diana Panty (L), Sanjay Kapoor, Chairman Micromax (C) and Archana Vijaya during the launch of Micromax Canvas Win Series' two window bases phones Canvas Win W121 and Canvas win W092, on June 16, 2014 in New Delhi, India. Both are budget phones, with the former priced at Rs 6,500, while the latter will come for Rs 9,500. The Canvas Win W092 is believed to be the cheapset Windows Phone smartphone in India. Micromax has become the first Indian smart phone player to launch a window-based Phone. (Photo by Sushil Kumar/Hindustan Times via Getty Images)

The atmosphere of our country is charged and electric. The current government is keen to drive the 'Make in India' project to an unprecedented success, so do we, which is a big step towards creating a holistic business environment.

PM's 'Make in India' focus has come at the right time. Yes, China does have an advantage when it comes to the ecosystem but the world will have to look at an alternate destination and we believe that India holds a great potential with a number of international brands entering the country and a large domestic demand in the country.

I hope the Government will adopt a carrot rather than a stick approach for India's burgeoning Smart Devices market through encouraging and supportive rules and regulations to expedite the eco-system creation in India which is quintessential for smart device manufacturing.

"Local manufacturing is pivotal for the growth of handset manufacturers as well as it will help us to improve the design and propel research and development of products to suit the domestic requirements and demands of the Indian market."

Friendly policies including tax holidays, interest subsidies etc, will help to revive a segment which has the potential to create more than a million jobs in India and bring billions of dollars in foreign currency. In addition to this, global standards of electronics are going up hence proper skill development of manpower is of utmost importance.

Failing to do this will make it difficult for smartphone maker companies to provide the latest technology at competitive prices which is pivotal for Digital India's success. Hence we think it is imperative that the government provides a fillip to manufacturing within the country by making its policies directly competitive and benchmarked with monolith China - including treatment of intellectual property rights.

The smartphone industry is growing by leaps and bound and the adoption is expected to continue at a fast pace with annual growth of around 40%, with more than 200-225 million consumers using smartphones. Local manufacturing is pivotal for the growth of handset manufacturers as well as it will help us to improve the design and propel research and development of products to suit the domestic requirements and demands of the Indian market.

The Finance Minister has hinted at his goal to achieve an 8-9% growth and we aim to provide him as much support as we can as an Indian company doing our bit by empowering every Indian with globally competitive Smart devices which increases their output and productivity both in personal and professional capacities.

I would also want to wish a very good luck to our finance minister for the upcoming budget plans and would like to thank him for showing sincerity and commitment to kick-start our economy and make a competitive environment in our country.

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