STYLE

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What Is Your 'Cool' Quotient?

Cool is exclusive, the opposite of mass. It thrives on the attitude that if your neighbours are in on it, it can't be cool. It's morphed into gadgets, technology, cars, people, music or parties accessible to few but coveted by many. This is where the new trends of individual designs, customisation and personalisation are getting a foothold. The minute everyone has the same gadget, you have to admit that you're just not as cool any longer.