Smoking Kills

Rupak De Chowdhuri / Reuters

Don't Be Fooled By The Tobacco Industry's Misleading Ads Against 85% Pictorial Warnings

The tobacco industry has been raising a hue and cry via newspaper advertisements against the decision to have pictorial warnings covering 85% of cigarette/bidi packaging. They are calling the warnings a global conspiracy and outlining the impact it will have on the livelihoods of tobacco farmers. This is a wily effort to evoke public sympathy and mislead the government. Let me explain why I think so.