Memes

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Decoding The Tequila Meme

They say tequila is a little overrated. It's not one of the smoothest liquors out there. The alcohol 'burns' and the intense aftertaste doesn't help. So what helped it become one of the most desirable of the lot? There's enough recorded history in public domain if you are interested, but very little on how it might have become the phenomenon it is today.