Harbin, China - January 13, 2015: Signboard of KFC. People are walking. Located in Harbin City, Heilongjiang Province, China.
KFC's Twitter game is finger lickin' good. In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it fo...
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Niket Biswas has the skills to craft a mighty impressive PowerPoint presentation ― and maybe even become your next boyfriend. Over the weekend, the New York City-based software engineering manager at...
Facebook sees all ― including teenagers' feelings of inadequacy. That's according to a confidential report a Facebook employee leaked to The Australian about a project at Facebook Australia that ident...
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You have a great startup, and now you want more and more people to talk about it. Wait a minute... think! There are literally hundreds and thousands of you. Startups seem to be growing at almost the s...
ICYMI, women's day is not a cross between Valentine's and Mother's Day.
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Turning data into stories, with love.
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Leaving aside Amitabh Bachchan and Rajnikanth (perhaps the last two superstars in the real sense), it would be the Khans -- Shah Rukh (SRK), Aamir and Salman -- who totally dominate the celebrity lead...
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A new idea... grab it before it is taken! You've obviously heard of engineers opting to spend a couple of years in an IIM or some lesser institute for an MBA and then settling down to sell soaps or th...
Corporate Social Responsibility (CSR) cannot be dismissed as a mere farce. It needs to be deployed in action and also be eligible for the same bravery awards as sales or brand-building, so to say. This part of the organizational strategic plan is not about charity alone... in fact, there is no charity anywhere.
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Digital transformation, the Internet of Things and other innovations will further revolutionize human surroundings. Meanwhile, thought leaders will help society prepare itself for -- and respond to -- the digital transformation.They will also help market leaders mould their research and development to make people-friendly products and services.
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Loyalitis is a condition that affects 1 in 4 adults, and is defined by certain characteristic traits. It starts with an inability to say NO, when the smiling customer service agent (usually an attractive person of the opposite gender) explains the benefits and perks of their 'unique' Loyalty or Reward program in a soft, dusky and slightly heavy voice, while their perfume dulls your senses and makes you take irrational decisions.
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In this piece I will not go into a detailed analysis of the merits and demerits of the Start-Up India initiative because enough has been written on the subject, but suffice it to say that it has failed to meet expectations. My endeavour here is to find answers as to why this programme and many others of the Modi government fall short on delivering on their promise, despite what photoshopped images on social media might lead you to believe.
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There are thousands of brands in Asia, with more cropping up each day. How do you ensure your brand grabs the attention of consumers for the longest time? Each country in Asia is as heterogeneous as all of Europe. Many are yet to consume brands that the West takes for granted. More importantly, many are yet to realize why they should consume them in the first place.
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In my experience, too many businesses make the mistake of talking too much about themselves and not enough about their customers. In short, what they need to do is have a ready answer for the question that lingers in every customer's mind: "WIIFM?"
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It's time for marketers everywhere to wake up and smell the coffee... errr... Cappuccino. If you think the generation currently with the most spending power is going to stop texting long enough to look up from their smartphone screens to notice your two-minute commercial on TV, then think again.
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The car's dismal performance proved that marketers should never undermine the role of human psychology while crafting their strategies. Our societal norms do not allow the ego of a man to drive around in a cute Nano -- it makes a lot more sense for the car to go for a novel (albeit risky) gender-based segmentation in the face of competition such as the recently launched Renault Kwid. Nano's future lies in becoming a symbol of "woman power", much like what the Scooty brands accomplished.
There are many myths propagated about digital marketing and Google is the biggest beneficiary. Every marketeer must evaluate Google against niche portals, using parameters such as periodicity, tenure, keywords etc. Here are just three illustrations that dismantle the myth of better ROI on Google Adwords.
Following an extended marketing campaign, the first book, Scion of Ikshvaku, of the new Ram Chandra series by author Amish Tripathi, was released on 22 June 2015. So, does the book live up to the hoopla? I got my pre-ordered copy from Amazon on 23 June, and was not disappointed. The book is a rollercoaster ride taking readers through the familiar tropes and themes of Indian mythology, but with new twists and turns provided by the author.
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Attracting top-class talent to work for large organisations will increasingly become a challenge. Enabled by technology and by increased access to capital, any young, talented individual can set up shop anywhere in the world. In fact, not only are large corporations losing top talent, they also run the risk of getting disrupted by the start-ups launched by this talent.
We inhabit a world of hyper consumerism and hyper marketing, where it's easy to be lured by the power of gloss, the promise of words, and the premise of the implied. But really, truly, deeply that varnish will not hold the stead of time if the inside is shaky.
We all know the value of brand equity and the significant role it plays in the marketing strategy of every business. Increasing market share and customer acquisition (as well as retention) through the use of celebrities like Amitabh Bachchan or Priyanka Chopra and so on has been a consistent practice of brands for years now. And why not? These celebrities are strong brands in themselves and attract instant attention with their presence both on and off the screen.
The outpouring of nostalgia on social media following the controversy surrounding excessive lead in Maggi Noodles pointed to one amazing fact--the absolute invasion of Indian hearts by a Swiss brand....
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In today's connected consumer environment, customers have more power than ever before. They are increasingly interconnected through various sorts of social networks, resulting in tremendous influence and reach.
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The following hashtag hijacks on Twitter represents a complete failure to connect the company's image to the topic. Let these examples serve as a lesson on how not to employ hashtags to promote your brand.
Your brand advocates are those who are actively using your product, spreading the word and thus creating effective viral loops. Your existing users have the best capacity to bring on board new users. In this article I discuss five brilliant strategies used by companies to make their existing customers their best marketing channel.