Make In India

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Why Snakes Should Matter To The Make In India Mission

One risks being mocked for juxtaposing snakes with the "Make in India" initiative which recently was spoken of in the same (albeit a bit laboured) breath as Apple Inc. Inspired by 'pop patriotism' many Indians are eager to sever from popular imagination any associations India has with snakes. But of course, snakes aren't going anywhere. Just because snakebites hardly occur in the posh neighbourhoods of Lutyens' Delhi or the cosy newsrooms of media-houses doesn't mean they have disappeared from India.
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The Urgent Need For India To Build A Design Economy

There is more to manufacturing than building things. Manufacturing is the production of physical goods while design involves the way in which people construct products, devise business processes, and think about service delivery for society as a whole. Therefore design is a vital part of economic development, system operations, and overall quality of life. Relying upon the principles of creativity, functionality, and user-friendliness, design can offer tremendous opportunities to create jobs, boost small- and medium-sized enterprises and improve trade balances.