Green Living

Amit Dave / Reuters

Save Me Technology, For I Have (Energy) Sinned

Unfortunately, in recent times the emphasis has shifted from reducing the demand of power in India through efficiency to increasing its supply. Except for limited exceptions, numerous studies have shown that people worldwide are under-investing in energy efficient products. While some of this may be due to lack of awareness, much of the problem stems from misaligned incentives -- for utilities, selling more "product" (electricity) is their measure of success (and profits).

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