Believe it or not but this is true.
The colour of your skin, which is getting a lot of attention these days in India, was a non-issue in the past. Even now, I don't think we really discriminate people on the basis of their skin colour. In fact, caste plays a more dominant role. But let's leave that for another day.
Here're 7 reasons why dark is beautiful in India. By the time you finish reading this, and if you are fair-skinned, you might want to be dark. Check it out.
1. Our gods are dark. Lord Krishna and Rama for example, though dark-skinned, are considered desirable and handsome. Shiva, who is revered for his strength and power, is dark too. So is Durga, the good-over-evil goddess.
2. Indians have shown an overwhelming acceptance for film actresses with darker skin. Rekha, Kajol, Anu Aggarwal, Shilpa Shetty, Bipasha Basu, Nandita Das, etc. the list is endless. Among male actors too Rajni Kanth, Shatrughan Sinha and many other darker-skinned stars have ruled the hearts of millions.
3. That we have names for dark-skinned people like Madrasi, kalia, kallu etc. should not be taken seriously, as we have names for fair-skinned people too like bhura, bandariya, angrez ki aulad etc.
4. To the remark 'oh, she is so dark' at a kitty party in India, the usual reply is 'but she has a heart of gold' or 'but her features are so good'. It clearly shows that most Indian women prioritise features and conduct over the colour of the skin.
5. Kangana Ranaut, the toast of the town, turned down a twenty million rupee offer to endorse a fairness cream two years ago, according to the reports.
6. Indians have discovered exotic sounding names to describe darker skin: dusky, copper-skinned, bronze-skinned, chocolate etc.
7. And last but the not the least, the ancient Indians preferred dark skin over fair. Marco Polo says in his travelogue, The Travel (Translated by R Latham, Penguin, 1958), "For I assure you that the darkest man is here the most highly esteemed and considered better than others who are not so dark. Let me add that in very truth these people portray and depict their gods and their idols black and their devils white as snow."