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Last year, in April 2015 Google announced an update called “Mobilegeddon” in favor of mobile friendly websites. This year it’s focus is on Accelerated Mobile Pages (AMP). But what exactly is AMP? Does it affect SEO? Here are the answers:
What is Google AMP?
AMP is Google’s project designed to create mobile-optimized content that loads instantly on all devices. Google favors the webpages with rich content including infographics, videos, animations with low loading time.
Google’s aim to design AMP is to deliver the best possible mobile experience to its users.
On February 23, 2016, Google officially integrated AMP-powered web pages into its mobile search results.
“AMP-HTML is simply HTML5 with a set of specifications, that lets site owners to create light weight web pages. For more information, webmasters should visit the AMP Project.
“AMP-HTML is simply HTML5 with a set of specifications, that lets site owners to create light weight web pages. For more information, webmasters should visit the AMP Project.
SEO and AMP
“AMP is not directly a search engine ranking factor, and sites that adopt AMP won’t get a massive boost in search ranking, all of the other (search engine ranking) signals need to be satisfied as well,” according to Richard Gingras, senior director of news and social products at Google
Today mobile has become an essential part of our lives and majority of us search on mobile for everything. So AMP can be a great tool to ensure your availability on Search Engines and can improve your ranking.
According to latest survey by SEO PowerSuite on 385 SEO experts, 50% believe that AMP will significantly affect the ranking in mobile search result. So if you are doing everything to improve your mobile search without AMP, then implement it today.
So what you think about it? Is it really affect search result ranking or what?