If you are in the digital marketing profile, you might be aware of the buzzword ‘Content Marketing’. Consumers are smart enough to skip TV advertisements, often ignore advertisements in magazines and are completely savvy with online surfing for collecting all the information without depending on banners and other traditional marketing tactics. Smart business persons know that the best way to fuel up their business is through content and yes it is the king! Content marketing is the strategy of coming up with creative and valuable content for catching visitors’ attention, thus driving traffic and earning revenue.
There are some truth and myths about content marketing and it is essential to know them for digging deeper in this strategy.
Myths
Content Is For Boosting Production
Earlier many companies used to come up with an enormous amount of content for scaling production. Google appreciated many publishers who created content every day; this led many companies to write content more than their capacity. Unfortunately, this resulted in the creation of thin content which contributed little value to the customers. And as these contents were not at all professional, companies started losing their business and valuable clients.
Further came an update of Google, which is Panda update, it stopped allowing low-quality contents which hampered most of the websites which focused on high volume, yet low-quality content.
There Is No Need to Think About Social
It is true that an attracting and appealing content will drive tremendous traffic on the website, but it is possible only when people will know about your website. And to do promotion of website a marketer needs to use social media. While organic and paid advertising is resourceful facets for enjoying decent traffic, but these aren’t the best ways.
If you want to catch the maximum attention of buyers and want to win their trust, no other platform except social media can help you.
Most of the brands never focus on social media promotion, by thinking that their target audience is not much active on this platform, or this platform is only for youngsters or tech-savvy people. The truth is that almost each customer is using this medium and the companies which are not taking advantage of this platform are shooting in their foot.
Content Should Only Be Business-Centric
If you think so, you are wrong. Most of the buyers complain that the posts of many companies are too promotional on social media. The main goal of any content is to talk with the customers and engage with them. So what needs to be done? For starting purpose, talk less about your business and try to cater valuable information to the customers. Try to find out their pain points and address them accordingly. And yes, for making your services priority of customers, try to render the best answer available on the internet of their problems.
It Is Possible To Fully Automate Content Marketing
It is true that creating content takes a lot of time, but it is possible to automate it to some extent. Let’s take a look on some of the aspects which can be automated
- Creating lead generation forms on the landing page.
- Social aggregators for boosting social media presence.
- Segmentation of emails for content promotion.
- Automated email workflows for keeping an eye on customer engagement.
While all these tools act as a helping hand for content marketing strategy but still it is not possible to completely automate the procedure. The one facet which can’t be automated is content creation; however automation can help in streamlining the complete data.
The only way to automate the entire strategy is by using private label articles which can worsen the situation.
After considering some of the common misconceptions about content, let’s put some spotlight on the truth.
Truth
It Helps In Amplifying Brand Name
The days had gone when a company used to pay a huge amount of money to newspapers and consultants for establishing the brand name. Thanks to digital marketing which allows earning name and fame in the world of the internet without much expense. And also thanks to content which has its place in marketing. There are various platforms where content matters a lot like blogs, articles, press release and so on. An intelligent marketer will explore all the available options through which he can distribute the content. It is true that every form of content is not going to appeal the customers; hence it’s better to write content in all forms which will touch the different audience with different taste.
Establish Industry Authority
If you are offering certain products or services to customers, then obviously you are not alone to do so. There are a wide array of companies who are offering similar services like yours. Then what makes you different from others and how the customers will come to know about the uniqueness of your products. Yes, you are right, it is through content. There is a need to show your industrial skills and authority through an informative and engaging content. Write a content which shows the features of your offering and how you are different from others. This is the best way of grabbing visitors’ attention.
It’s More Than Words
Content marketing is not just limited to writing; it also comprises of videos, images, infographics, podcasts, etc. Hence even if you are not excellent in writing, you can be a good content marketer.
After knowing the myths and truth of content marketing, let’s learn a new term here known as content syndication. It is a form of content marketing in which the content is posted on third party website as a full version or as a snippets or links.
Content marketing is an important ingredient of digital marketing. Above mentioned are some myths and truths about this strategy which should be kept in mind. Content plays a pivotal role in boosting your identity and thus helps in making your business lucrative.
If you are making an entry in this content marketing, try to blend your content with videos, and images for giving a catchy look to the content.