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Zafar Rais

Founder and CEO, MindShift Interactive

Zafar Rais has a well-heeled experience of more than a decade in areas of Marketing, Branding, Sales, Operations, Research and Product Innovation.

He started his career as a ‘Marketing Consultant’ with Oxygen Healthcare Communications where he was accountable for building strategy to achieve the business objectives of Hungama, Bristol-Myers Squib and Glaxo. Zafar played varied roles in his career but with a focus on Digital, a calling that came while he worked in the branding department of Kellogg India Pvt. Ltd., taking on the onus of creating interactive social engagement.

After adequate experience on the client and product side, Zafar forayed into an
entrepreneurial role taking the lead on Business Development and Operations within Social Media. His role as a Business Head at Wat Consult was to bring in new business along with streamlining the company towards higher productivity and profitability, ensuring delivery of commitments via strategic and holistic social media campaigns.
On studying the Internet usage in India and understanding how consumers are increasingly using the digital sphere as a platform to engage with businesses, Zafar established a need state for ‘Mindshift Interactive’. Through his entrepreneurial venture he promises to deliver an Insightful Digital Outreach for businesses and create a presence for brands that is intelligent, impactful, innovative and, most of all, sustained. Under Zafar’s leadership, MindShift Interactive runs three different business verticals, namely, MindShift Digital (Digital Marketing, Influencer Relations & Mobile Technology), MindShift Metrics (Digital Research Consulting) and MindShift Activate (Events & Promotions), with each working towards achieving a unified goal of providing brands with the ideal mix of power and wow moments. Zafar has also been instrumental in diversifying the business with new revenue streams in Social Media-lead Behaviour Analysis programmes, Media Planning, Instagram Influencer Marketing, Video Marketing and innovating within Augmented Reality and Mobile platforms. Select key clients of MindShift include Homeshop18, Lancôme, Kiehl’s, Giorgio Armani, JW Mariott, Renaissance Hotels & Convention Centre, Marriott Executive Apartments, Sula Vineyards, Max Bupa Health Insurance, Reliance 3G, ITM Group of Education, BIG CBS amongst others. MindShift has managed some of the largest Twitter campaigns of 2012 & 2013, namely, #FeelingBlue for Reliance 3G, #ChappalMaaro for The Bombay Store & the first-ever high outreach Instagram campaign, #GoNoFilter for Lancôme India.

Zafar Rais holds a Masters in Business Management. He is highly passionate about Social Media, an avid traveler and loves animals. He is passionate about going beyond the ordinary to create a MindShift in whatever he does.

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