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Vasudha Misra

Executive Creative Director, BBH India

With a degree in Mass Communication, Vasudha started her career in social communication. However, soon realizing that she was more suited to selling soap than starting a movement for popularizing vasectomy as a population-controlling initiative, she switched over to the more capitalist branch of communication.

In the past fifteen years, she has created a lot of well-received work, a few iconic campaigns, and even an occasional turkey. She’s responsible for creating one of the most maverick telecom brands in the country… Tata Docomo and has worked with John Sculley to launch OBI mobiles.

She’s also worked on brands like Naukri.com, Jeevansathi.com, 99acres.com, KFC, John Players, Snapdeal, Tata Motors, Hero Pleasure, Boeing, Whirlpool, Bausch & Lomb, Cargill foods, ITC Biscuits. When she's not busy being a mum to a horrible 4-year-old boy, she loves to vegetate, think of start-up ideas that will make her rich instantly, follow online diets and adopt new exercise patterns, which she never follows through.