Freelance Writer. Advertising, Media and Entertainment.
TO BE HANGED TILL WRITING… HAPPILY!
Currently I am a freelance writer. In past, I have worked as a copywriter in leading advertising agencies Asymmetrique Communications Pvt. Ltd. and Marching Ants Advt. Pvt. Ltd. for more than 5 years. I have worked on brands like Olympus Cameras, BIG Cinemas, FUN Cinemas, Reliance Energy and Hotel Sahara Star to name a few. I have conceptualized and written movie websites for Chillar Party and Paan Singh Tomar. My job responsibilities involved understanding of a brief, ideation & conceptualization, writing & proof check.
I strive to create an effective piece of communication and thus connect with the TG. I love to write and explore my strengths amid all creative horizons. My words are painted on a large canvas called experience and inspiration that I draw from myself and others- people, places, nature, books, music, food and yoga.
My blog: http://straight-n betweenthelines.blogspot.in/
Variety is the spice of life and when it comes to food, we want the best, the tastiest and the healthiest to satiate our taste-buds. You know, dealing with human emotions is not easy but food sometimes gives us a short-cut straight to the heart. Food is also often at the centre of tussles in the family, but there are ways around it too.
I think in a real-life scenario, marriage means a survival of two individuals in extreme conditions such as commitment, addiction, egotism, midlife crisis, children, finances and sex to name a few. The matchmakers, <em>janam-kundlis, solah-singar,</em> wedding vows and <em>bade-buzurgon ka ashirwad</em> do not guarantee a successful relationship. My whole purpose is to encourage couples-to-be to think long and hard before tying the knot. So, here's an eight-point rationale before you take the divine yet deadly <em>saat phere</em>.