Country Manager – SAARC, Sangfei Mobility (Philips Mobile)
Mr. S.S. Bassi is the Country Manager – SAARC, Sangfei Mobility (Philips Mobile) and heads operations for the company in India. He is an industry veteran with over 26 years of experience in various technology and telcom companies. Prior to joining Philips Mobile/ Sangfei Mobility Pte. Ltd, Mr. Bassi worked at Brightstar Inc USA, Trust Telcom and Reliance Communications Ltd. He was formely Director - Sales MiDH at Lenovo India Pvt. Ltd.
Even as the world's population ages at a rate higher than ever before and the predominantly young Indian demographic becomes older, few technology innovations are catered to the senior citizen segment, out of the fear that this may seem insulting to users and unprofitable to business operations. Unfortunately, even existing technology innovations such as mobile phones, laptops and desktops are not built for easier function and use by this section of society.