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Sourajit Aiyer

Corporate Executive, Business Writer, Author, Cartoonist

Sourajit Aiyer works with a leading capital markets company in Mumbai.

Previously, he worked with leading financial companies in Delhi, London and Dhaka.

As a personal interest, he writes for business publications and runs his comics page.

He has written on economic, business, political and socio-economic developments, on over 60 topics in 30 publications across 13 countries.

He is also the author of the E-Book, “Flying with the Winged Elephant: Niche opportunities for global businesses that may emerge in India”.

His news/satire comics page is now on Facebook, “Sourajit Aiyer Comics”

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Brexit Or Not, The EU Needs To Make Itself More Competitive

Too many cooks spoil the broth, and this seems particularly true in the case of the European Union (EU). The Brexit debate, on whether or not Britain will leave the European Union, has raised questions on where the EU's economy is headed. After years of stress post-2008, most major economies have got back on their feet, but not the EU. It remains a meaningful economy, but its continued woes are a definite cause for concern.
30/05/2016 8:26 AM IST

Investing In A Start-Up? Check If It's Taking These 6 Crucial Steps

There are certain critical things that all start-ups must do in order to stay in the game. These points are part of the bigger goal of ensuring your start-up succeeds and delivers the returns to you as an investor. Unfortunately, many start-ups often put these points on the back-burner in their earnestness to work on daily operations.
10/05/2016 6:36 PM IST
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How To Make Your Brand Matter In Asia

There are thousands of brands in Asia, with more cropping up each day. How do you ensure your brand grabs the attention of consumers for the longest time? Each country in Asia is as heterogeneous as all of Europe. Many are yet to consume brands that the West takes for granted. More importantly, many are yet to realize why they should consume them in the first place.
01/03/2016 2:42 PM IST
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4 Trends That Could Change The Way Businesses Work

Gartner, the IT consulting major, said at a recent conference that a digital disruption to business is occurring approximately every three years. Current discussions at the World Economic Forum on the 4th Industrial Revolution also speak on similar lines. However, this article is not about digitisation, per se. Rather, it is on how I believe these factors may change the way we look at, and measure, our businesses, whether as an owner or as an employee.
01/02/2016 8:28 AM IST

The Layers Of Racism In India

As the Cricket World Cup began last month, I saw some posts on social media that had what can only be described as racially discriminatory content. One made a jibe about the West Indies-Zimbabwe match, asking viewers to increase the brightness of their TV sets. Another poked fun at the English-language skills of a certain Pakistani cricketer. Around the same time, incidents of violence against Indians occurred in the USA, raising a hue and cry in India over racism in America.
06/04/2015 10:10 AM IST
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Why Bangladeshi TV Dramas Are Worth Watching

Most people globally, including in South Asia, may not know about the emerging TV drama genre in Bangladesh. <em>Natok</em>, as drama is known in Bengali, was always in the cultural ethos of the region. In the present day, this passion for <em>natok</em> has metamorphosed into telefilms that are backed by extremely talented actors, actresses, film-makers, writers, musicians, and visionary producers and channels.
25/03/2015 8:25 AM IST