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Shilpi Choudhury

Chief Storyteller and Co-Founder at Lemonade in Summer

Shilpi Choudhury is the Chief Storyteller and Co-Founder at Lemonade in Summer, a Bangalore-based Design and Communications Startup. She writes on Startup Life, Entrepreneurship, Marketing & Advertising. Shilpi is an English Literature Graduate from Hansraj College, Delhi University and a Post Graduate in Fashion Management from National Institute of Fashion Technology (NIFT), Bangalore.

Sold On Selfies

Thanks to our camera-enabled smartphones, we have become the selfie generation. We love to be clicked, we love to show off and we love to share on social media. And brands are lapping up this trend. Moving beyond the simple tactic of “use our product, post a selfie”, they are looking for new ways to capitalize on the selfie syndrome.
01/09/2016 12:23 PM IST