Chief Storyteller and Co-Founder at Lemonade in Summer
Shilpi Choudhury is the Chief Storyteller and Co-Founder at Lemonade in Summer, a Bangalore-based Design and Communications Startup. She writes on Startup Life, Entrepreneurship, Marketing & Advertising. Shilpi is an English Literature Graduate from Hansraj College, Delhi University and a Post Graduate in Fashion Management from National Institute of Fashion Technology (NIFT), Bangalore.
Festive or occasion-based advertising is still in its infancy in India. If you look at most festival-themed campaigns today, they are very direct in nature. They either position the product as the per...
Thanks to our camera-enabled smartphones, we have become the selfie generation. We love to be clicked, we love to show off and we love to share on social media. And brands are lapping up this trend. Moving beyond the simple tactic of “use our product, post a selfie”, they are looking for new ways to capitalize on the selfie syndrome.