Where ignorance is bliss, /’tis folly to be wise.” Thomas Gray is commonly quoted today for the above lines. And yet, how often do we only quote “ignorance is bliss”, while being ignorant of his actual context? This is a tale of ignorance: that of our lawmakers towards our laws, our data and us. It is also a tale of our own ignorance of the implications of this. The laws in this tale are those relating to our data protection.