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Shaira Mohan

Freelance Writer, Marketer

Shaira Mohan is a Marketing professional with over 4 years of experience in the Corporate sector as a Marketing Associate. She has an MA Management degree from the University of Nottingham in England. She is a blogger and a Freelance Writer. Blog name : Scribbles (shairamohan.wordpress.com). She currently resides in Germany with her husband.

My 'Bai' Is My Bane

Much like a hurricane that hits without prior notice and on its own wretched schedule, my cleaning lady descends upon me every week. Instead of feeling jubilant at the sight of her, my blood pressure rises and spirits fall even before I can say "come in."
04/07/2016 6:35 PM IST
Hemant Mehta via Getty Images

Are Women Programmed To Love Shopping Sprees?

For a woman entering a shopping mall, the excitement is at par with entering a wonderland (albeit one that comes with price tags attached). It's their turf, where they can visit any brand or service, browse through an ever-increasing spectrum of delights and walk out satisfied and with a feeling of accomplishment. Men, on the other hand, search desperately for the exit sign. Evolutionary theory could have an explanation for this phenomenon.
15/05/2016 8:28 AM IST
Caleb Kenna via Getty Images

Arranged Marriage Or Love, Does It Even Matter?

"Did you have a love marriage or an arranged one?" I am asked this question all the time. And every time my answer (arranged) seems to stun the other person into a loud, "No way! Who would have thought?" I cringe each time I get asked this. Because the fact of the matter is that the question itself--one that is blindly passed down generations like a banal legacy-- is increasingly losing its meaning and relevance.
21/03/2016 8:11 AM IST
Yuji Sakai via Getty Images

Tea Parties And Terror Attacks: Why It's Time To Shift The Debate From Intolerance To Injustice

I am concerned not about who has become more tolerant or intolerant but rather how and why we as a country have become so unjust towards our own. Injustice is the new normal in our country today and unfortunately it starts with our prime minister who is as fervent and enthusiastic in his speeches, compliments and promises abroad as he is silent on pressing matters back home.
08/01/2016 8:31 AM IST
CHANDAN KHANNA via Getty Images

Band, Baaja, Bank Balance

If you are planning to do an Indian wedding in style, your pockets better be deep, heavy and always reachable. With the prices of gold and even flower arrangements increasing each year, it goes without saying that your bank balance will have to endure a sound beating. Yet, there are some expenses on certain things that, to me, seem completely unnecessary, frivolous and wasteful.
17/12/2015 8:16 AM IST
Eva the Weaver/Flickr

Feminism Means One Thing And One Thing Only, So Why The Confusion?

A friend called me the other day sounding exasperated, "Why is it that people have to misconstrue everything?" She went on to explain how she was tired of how articles on gender equality were being misunderstood by readers, resulting in debates about which gender is superior to the other. "What part of gender <em>equality</em> are people not understanding?" she rued.
05/12/2015 9:02 AM IST

Will Digital ‘Juggernauts' Raze Traditional Bookstores In India?

With some publishers spearheading the industry towards a truly game-changing "digital revolution", the traditional brick-and-mortar booksellers and conglomerates that started it all are confronted with potential doom. When one of the oldest bookstores of Delhi, Fact & Fiction, recently shut shop after an admirable 30-plus years in business, it was a reality check not just for many other bookstores but also customers like me who are still accustomed to their conventional book-in-hand routine.
26/10/2015 11:27 AM IST
Reprodução

The One Piece Of Gandhiji's Wisdom That We Need The Most Today

On the occasion of the birthday of this great Mahatma who now lives with us and for us in our history books, let's tear a page from <em>his</em> book of ethics, even those of us who do not agree with his methods. Just for a day let's take a step back and view life from the lens of this freedom fighter's round-rimmed glasses.
02/10/2015 8:11 AM IST
CHRISTOF STACHE via Getty Images

A Visit To The BMW Plant In Munich: The Future In Motion

Our tour guide informed us that the plant produces close to 1000 cars in a day at this facility but the percentage of human involvement in the entire process is only 2%. As we were taken from the press shop, to the paint shop and further on to every process that contributes to the creation of the finished product, I couldn't peel my eyes away from the "robots" that occupied each room in large numbers and every shape and size.
26/09/2015 11:11 PM IST
Daniel Grizelj via Getty Images

Living in 'App'ier Times And Tech-Life Balance

At the end of their visit to us in Munich recently, my parents, who are "tech-challenged" like many of their generation, wanted to hire a cab to the airport. To this end, my father, new to the world of apps, was given a brief lesson on how to hire a cab and renew money on the Uber app by my husband, the quintessential tech-geek of today. It was interesting to observe these two worlds collide.
25/09/2015 8:21 AM IST
Marilyn Nieves via Getty Images

Sentenced To Rape: Why Our Law And Order System Is As Guilty As The Khap Panchayat

It seems like just yesterday when the nation shook with the gut-wrenching news. A young girl was gang-raped in a moving bus in Delhi, later dying of her injuries. The heinous act made us flock to the streets in large numbers with candles in our hands and outrage in our hearts. We protested, we demanded justice and the death penalty. And then there came this horrific headline: "Indian Village Orders Gang Rape Of Two Sisters".
08/09/2015 8:14 AM IST

Radhe Maa And The Religion Of Money

What has happened to us? Faith and god aside, this is taking blindness to another level and imprudently <em>allowing</em> a con artist to take you for a ride. The protagonist of our story -- Madame Radhe Maa -- has already been accused of abetting several suicides and is also facing charges for her role in the dowry harassment and torture of a woman by a Mumbai-based family. Yet, from Bollywood to the cricket fraternity, the Radhe Maa fan club has a surprising variety of members.
19/08/2015 4:36 PM IST
YouTube

Why A Celebrity Endorsement Is A Double-Edged Sword

We all know the value of brand equity and the significant role it plays in the marketing strategy of every business. Increasing market share and customer acquisition (as well as retention) through the use of celebrities like Amitabh Bachchan or Priyanka Chopra and so on has been a consistent practice of brands for years now. And why not? These celebrities are strong brands in themselves and attract instant attention with their presence both on and off the screen.
06/06/2015 8:32 AM IST
Alamy

Rape Is Rape, No Matter Who Does It

Recently, the Minister of State for Home Haribhai Parathibhai Chaudhary shared his views on marital rape in response to Kanimozhi's question on whether the law would be amended to make it a crime. He didn't think so, since "marital rape cannot be suitably applied in the Indian context" as marriage is considered "sacrosanct" here. In essence, Mr. Chaudhary is saying that it is okay for a man to rape a woman he is married to. By law!
09/05/2015 8:38 AM IST
Manuel Orero Galan via Getty Images

5 Basic Values That Could Save Your Marriage

Most people are not like the guys over at the Meteorological Department. They don't have access to equipment that can tell them if the following week will be sunny or stormy. A couple has no way of predicting how happy or unhappy they will be five years down the line. What they can do, however, is influence what the future will look like by acting in a certain way <em>now</em>.
23/04/2015 8:12 AM IST
ASSOCIATED PRESS

The Prodigal Entertainer: Mr. Rahul Gandhi

I read recently that while Rahul Gandhi, the Congress Vice President and MP of Amethi is on a mysterious sabbatical, posters offering a reward for the "missing" politician have popped up in Amethi; even Bollywood song lyrics have been employed to lament his absence. I am extremely amused each time I come across such anecdotes surrounding the infamous and elusive Mr. Gandhi. Who says he does not deliver? I say he delivers complete entertainment.
01/04/2015 8:14 AM IST