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Samrat Zaveri

Managing Director, Shaze Luxury Retail Pvt. Ltd.

Meet Samrat Zaveri, a successful businessman with a style of his own. There are few businessmen who are as confident and buoyant as him. Born and brought up in Mumbai, he joined his family business post finishing his education. After having achieved numerous targets and milestones for the business, Samrat quested for innovation and creativity.

He then founded and launched shazé in 2001 as a sterling silverware brand. In no time, under his guidance the brand was one of the leading players in the market. shazé has undergone a major evolution in the last 15 years. Today, with Samrat’s foresight, the brand is a medium of self expression. shazé is now a brand which runs through various categories catering to the self conscious, youthful and international consumer.

shazé evolved as a brand which consumers use as a medium of self-expression. Today the brand is known for its innovative and contemporary designs with artisans creating products exclusively for shazé from across the world. Using the cutting edge technology, every product tells a story of its own. It offers its consumers a holistic lifestyle with categories such as home décor, fashion jewelry, specially designed in Italy, diverse accessories such as sunglasses, scarves, and numerous gifting options.

Samrat is not only the MD but the life of shazé. He aspires for shazé to become a global lifestyle brand and touch million lives from across the world. From conceptualizing the product to giving birth to its existence, business and strategy development, Samrat personally looks into all aspects of the brand to ensure that the products are in sync with shazé ideology and philosophy. Since the birth of shazé, it has been all about retail growth, demystifying retail trajectories, launching new categories and driving the brand to cater to today’s consumer needs,. With his vision, Samrat envisaged the change in consumer mindsets and how consumers would use brands to express themselves more than before.

Samrat is also known to be a power house of knowledge, a multi faceted dynamic individual driven towards excellence. Apart from being a businessman, Samrat is a family man married with two children. He is an ardent follower of sports, a fitness enthusiast who loves listening to jazz and reads philosophical books in his free time.

How Consumer Behaviour Shapes Marketing

Hailing from a family of jewellers spanning four generations, I have always believed in delivering on the promises we make to our consumers. Our business philosophy is to provide long-lasting and superior quality products that can be passed from one generation to another. We gained the trust and loyalty of our consumers and enjoyed an enduring relationship with them. However, I knew this was not going to be enough forever.
21/08/2015 2:13 PM IST