Sameer Pitalwalla, a graduate of University of Westminster co-founded Culture Machine in early 2013 along with Venkat Prasad with a vision to create engaging a digital video company that creates entertainment for the internet generation.
Prior to the inception of Culture Machine, Sameer headed the digital media business at Disney UTV and has also been the one responsible to setup and build the digital video business at the Times Group.
While working with the Times Group, Sameer built the video business there with the launch of the first YouTube channel in the country and made it no.1 in terms of viewership for three years. During his stint with Disney UTV, Sameer was responsible for building the digital media business for the entertainment channels in the company’s broadcasting portfolio, the mobile app business as well as getting all of Disney’s properties to leadership positions in social media.
According to Sameer, digital medium has evolved to have a rich dialogue with its consumers making it the most important tool for brand communication. To create state of the art digital video productions for brands and consumers alike by identifying and engaging with the right audience has been the purpose of building Culture Machine and Sameer hopes to influence generations of South Asian audiences with cutting edge story telling.