Globally, gender lens investing is becoming an integral part of conversations among investors, financial institutions, donors, and governments. As it is still in nascent stages, there are many questions around its definition and approach. Is it about pink-labelling a process? Is it about an exclusive focus on women for investment decisions? The answer to both these questions is "no". Gender lens investing is not about excluding men and male-owned companies, but about amending a process that has implicit, albeit unconscious biases in it.