Co-Founder and COO at the creative agency unmarketeer
Rimjhim Ray is the Co-Founder and COO at Unmarketeer.com, where she has conceptualised and led various global campaigns.
Rimjhim was a Business Head at the global advertising major Leo Burnett Group. She is a columnist with leading global publications such as PR Moment, The Telegraph and a visiting faculty at SP Jain. She holds an MBA, Marketing from SP Jain, Mumbai.
Internet.org is a collection of apps and services hand-picked by you and your partners for Sukha Bhai and Chameli Mausi and little Ram. You decide that they do not watch YouTube, not use Google, never access Wikileaks. Of course they will have Facebook and services you think are fit for them. You will show them a walled garden with the key firmly in your hand. And you will argue you are doing this for the greater good. We do not doubt your intentions but we are horrified by the implications.
Pakistani? Gosh, I should have been more careful about sharing my number! This, mind you, was just a few months after the failed Glasgow bombing. And years of insurgency back home meant I shared Great Britain's distrust of the Wasims of the world. Especially if he belonged to PoK. Wasim for a change stopped talking and noticed my discomfiture.