Reeta Gupta is one of India's most sought-after content strategists, with a special focus on health, education, philanthropy and sustainable development.
Her team at The Network, delivers social media campaigns and creates compelling text graphic and video content that aligns with the overall communication strategy.
The Network,has a unique media relationship ability, and partners with brands and works on their image in multiple ways.
At an individual level, Reeta Gupta has written and directed socially motivated films. Samples here.
1. The MCGM's TB campaign supported by TISS and Tata Power.
2. Love your country featuring Kangana Ranaut.
3. A day in the life of a wheelchair
4. A book never runs out of battery
The roster of companies she has worked with, on content and media relationships, includes Samsonite, LOreal Professional Products, Asian Heart Institute, Pentair, EdCast, Intellecap,Craftsvilla, Crossword Bookstores, Indian Institute of Packaging, SP Jain School of Global Management etc;
She is also a columnist on yourstory.com, specifically focussing on building brands through content & positioning.
As Kangana Ranaut receives yet another National Award, for yet another superlative performance, we took a look at her brand monitor and that of her alleged former lover and current bête noire Hrithik Roshan. Luckily, opinions are passé. There's data to evaluate everything. First, a little bit of old world wisdom. When two people fight, the winner is always someone else.
Aamir Khan has no brand endorsements left in his kitty. Ostensibly because of his recent statement on 'intolerance'. Do you think an intelligent, successful man like Aamir 'forgot' to consider the consequences of his statement? Highly unlikely.
Brands like the British Army's Special Air Services (SAS), the US Navy's Sea, Air and Land Teams (SEALs) and Israeli Shayetet13 have been built on stories. They are "dangerous". Their training is rigorous, with high dropout rates. It is all part of their folklore. The Indian military has not even taken baby steps to build its brand.