The roster of companies she has worked with, on content and media relationships, includes Samsonite, LOreal, Asian Heart Institute, Pentair, Jumboking, EdCast, Craftsvilla, Crossword Bookstores, Indian Institute of Packaging, SP Jain Global etc;
She is also a columnist on yourstory.com, specifically focussing on building brands through content marketing and positioning.
As Kangana Ranaut receives yet another National Award, for yet another superlative performance, we took a look at her brand monitor and that of her alleged former lover and current bête noire Hrithik Roshan. Luckily, opinions are passé. There's data to evaluate everything. First, a little bit of old world wisdom. When two people fight, the winner is always someone else.
Aamir Khan has no brand endorsements left in his kitty. Ostensibly because of his recent statement on 'intolerance'. Do you think an intelligent, successful man like Aamir 'forgot' to consider the consequences of his statement? Highly unlikely.
Brands like the British Army's Special Air Services (SAS), the US Navy's Sea, Air and Land Teams (SEALs) and Israeli Shayetet13 have been built on stories. They are "dangerous". Their training is rigorous, with high dropout rates. It is all part of their folklore. The Indian military has not even taken baby steps to build its brand.