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Reeta Gupta

Content specialist, Brand advocacy, Films.

An MBA in Human Resources and Project Management, Reeta Gupta started her long-form writing career with the Economic Times in Strategic Marketing and General Management Review.

Sample here.

Subsequently she founded The Network, a content specialist firm with a unique media relationship ability. The Network partners with brands and works on their image in multiple ways.

She has written and directed socially motivated films. Samples here.

1. Love your country featuring Kangana Ranaut.

2. A day in the life of a wheelchair

She is a member of the The Big History Institute, and has written several papers on “how human evolution determines how we respond to communication” on her blog

The roster of companies she has worked with, on content and media relationships, includes Samsonite, LOreal, Asian Heart Institute, Pentair, Jumboking, EdCast, Craftsvilla, Crossword Bookstores, Indian Institute of Packaging, SP Jain Global etc;

She is also a columnist on, specifically focussing on building brands through content marketing and positioning.

Articles from her blog and yourstory are often reproduced in international journals and compilations on content marketing and brand building.

STRDEL via Getty Images

Kangana Vs. Hrithik In Cold Hard Numbers

As Kangana Ranaut receives yet another National Award, for yet another superlative performance, we took a look at her brand monitor and that of her alleged former lover and current bête noire Hrithik Roshan. Luckily, opinions are passé. There's data to evaluate everything. First, a little bit of old world wisdom. When two people fight, the winner is always someone else.
07/05/2016 8:17 AM IST
Reeta Gupta

Aamir Khan And Brand Intolerance

Aamir Khan has no brand endorsements left in his kitty. Ostensibly because of his recent statement on 'intolerance'. Do you think an intelligent, successful man like Aamir 'forgot' to consider the consequences of his statement? Highly unlikely.
12/02/2016 8:10 AM IST
Reeta Gupta

Where Are Your Stories, Brand Indian Armed Forces?

Brands like the British Army's Special Air Services (SAS), the US Navy's Sea, Air and Land Teams (SEALs) and Israeli Shayetet13 have been built on stories. They are "dangerous". Their training is rigorous, with high dropout rates. It is all part of their folklore. The Indian military has not even taken baby steps to build its brand.
25/01/2016 8:22 AM IST