http://www.iscribblers.comPriyanka Desai is the CEO of iScribblers, a content marketing and social media marketing agency. She helps startups gain traction and enhance visibility on the internet using a blend of social media, digital PR, content marketing and email marketing. You can reach out to her on LinkedIn or firstname.lastname@example.org.
Your brand advocates are those who are actively using your product, spreading the word and thus creating effective viral loops. Your existing users have the best capacity to bring on board new users. In this article I discuss five brilliant strategies used by companies to make their existing customers their best marketing channel.