Prem Akkaraju is a Senior Executive at SFX Entertainment, Inc (SFX). SFX is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was born out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.
Celebrating its 10-year-anniversary, Tomorrowland was staged in Boom, Belgium in July 2014. Upon entering the event, I quickly made my way to main stage and noticed hundreds of national flags in the crowd. As I was born in India, my eyes naturally gravitated toward the dozens of Indian flags in the audience.