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Pratishtha Kaura

PR Professional, Avid Reader, Observer, Writer

Working as a PR professional, the zeal to remain a student all her life still pervades. Hard to judge her outrageous and dynamic nature from her face, playing with words is her hobby. Shifting from the world of tech to that of communications, she likes researching, debating and writing on any and every topic she comes across.

4 Interesting News Media Trends To Watch

The year 2015 saw a whole lot of changes in the media and entertainment industry, and we witnessed tectonic shifts in the way news is delivered and consumed. This year promises to be just as exciting.
10/02/2016 2:37 PM IST

Are We Really Free In Today's Independent India?

Addressing the nation on the eve of 69th Independence Day, the honorable President Pranab Mukherjee has rightly expressed his concern by saying, "the roots (of vibrant democracy) are deep but the leaves are beginning to wilt. It is time for renewal. If we do not act now, will our successors seven decades hence remember us with the respect and admiration we have for those who shaped the Indian dream in 1947?"
11/09/2015 8:12 AM IST
Pratishtha Kaura

‘Scion of Ikshvaku': The Ramayana Reimagined

Following an extended marketing campaign, the first book, <em>Scion of Ikshvaku</em>, of the new Ram Chandra series by author Amish Tripathi, was released on 22 June 2015. So, does the book live up to the hoopla? I got my pre-ordered copy from Amazon on 23 June, and was not disappointed. The book is a rollercoaster ride taking readers through the familiar tropes and themes of Indian mythology, but with new twists and turns provided by the author.
15/07/2015 8:09 AM IST

How Women In India And The US Are Starkly Similar

"We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women's voices are heard and heeded, not overlooked and ignored." -- Sheryl Sandberg As...
17/06/2015 8:19 AM IST

3 Ads That Took On Gender Stereotypes And Won

The past year saw a number of advertisements challenging the status quo and grappling with prevailing stereotypes. One TV commercial (TVC) that garnered plenty of discu ion and debate on social media...
26/02/2015 8:24 AM IST