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Pranay Patil

Former operations analyst at Flipkart

The writer was a former operations analyst at Flipkart. He is an alumnus of Indian Institute of Technology Hyderabad and the Takshashila Institution, a think tank and school of public policy.

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5 Reasons Why Going App-Only Could Be Disastrous For Flipkart

The decision to go app-only seems to have stemmed from a number of factors - Myntra running fairly well on its app platform, the speculation that m-commerce will take over e-commerce, more customer information resulting in personalised services, ease in pushing notifications to the customers, saving costs for running a desktop website. However, a number of variables suggest that keeping the desktop site live is absolutely necessary for Flipkart to stay in the competition in the long run.
10/07/2015 8:38 AM IST