Head - Social Responsibility & Chief Communication Officer, Telenor India
At Telenor Pooja holds the dual responsibility of managing the company’s CSR as well as Communications practice. Under her aegis, Telenor kick-started one of company’s flagship CSR project called Project Sampark, a unique and award winning initiative to bridge mobile gender gap in the rural parts of Uttarakhand and Uttar Pradesh. In addition she has also led company’s successful initiatives towards driving awareness on safe internet practices for children.
Prior to joining Telenor, Pooja was working with Alstom Grid as Director of Corporate Communication, South Asia region. She has headed corporate communication with companies like Aon Hewitt, GE Capital, Hewlett-Packard, ITC Group of Hotels and Taj Group of Hotels. With over 22 years of experience handling communication activities like media management, marketing communication, internal communication, and Investor communication, she was instrumental in rebranding and crisis management in a lot of her previous organizations.
Under her leadership, the communications team at Telenor has successfully executed some of the major communications projects and well recognised properties like Telenor Youth Forum in India, a platform for young enthusiasts to use technology for social good and Digital Winners that recognises digital innovation for mass market India. She also drove the rebranding communication campaign of Telenor in 2015 and was an essential part of the brand building exercise in the six circles.
The role of women in improving the standards of living for all members of society is well acknowledged. Therefore, empowering women is imperative for the socioeconomic growth of the nation. A mobile phone is an important tool for women's empowerment, not just enabling basic connectivity but also providing them access to information that can enable them to make the right choices, thus increasing their overall independence. It's hence imperative for the government and all stakeholders in the industry to look at ways in which the critical issue of the mobile gender gap in India can be addressed.