Natasha Mudhar is CEO & MD of the international business and communications consultancy Sterling Media which represents countries, corporates, consumers, charities, governments, celebrities and global leaders. Natasha was recently recognised as Media Professional of the Year at the prestigious Asian Media Awards 2015 in London. The award was in recognition for Natasha’s work as India Director for United Nation’s Global Goals campaign, which aims to raise awareness of the new Global Goals signed by 193 world leaders at the UN summit. If met, the goals aim to eradicate global poverty, reduce inequalities and tackle climate change by 2030.
From the times of the colonial Raj to modern India, Britain has always shown a strong appetite for Indian goods, with huge conglomerates such as Tata group and Reliance all making large indents across the British market. However, there still remains a stop gap in the connectivity of home-grown Indian brands in the British mass-market.