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I recently read an article describing India's unprecedented e-commerce growth as a "primed-up athlete finally hitting his full stride." But is India sitting on the cusp of an e-commerce bubble or will the growth multiply? If the truth be told, e-commerce has been booming for the past 15 years, but the ecosystem has only now started to fall in place - and this can be substantiated by the following factors.
Emerging markets, given their potential, will start to feature in priority markets for all mobile-first companies. But as the window of opportunity shrinks, founders will need to adjust their approach and strategies.