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Dippak Khurana

Co-Founder & CEO, Vserv

As Co-founder and CEO of Vserv, Dippak Khurana is responsible for driving the vision and strategy of the company. With an illustrious career that spans over two decades, he has spearheaded the Internet and mobile revolution in India.

Post a successful stint in the desktop Internet industry, he moved to the mobile industry in 2001 where he launched multiple market first initiatives for Yahoo! India and pioneered mobile Internet portals for telecom operators. In 2010, he co-founded Vserv, a leading smart data platform for mobile marketing and commerce in India and Southeast Asia.

Dippak has gained industry recognition as the Mobby’s ‘Mobile Professional of the Year’, Business Insider’s ‘Most important people in Mobile Advertising’ and features in India’s Digital Power 100 list. Dippak has also been a speaker/panel host in key events and prestigious international boards like GMIC, ad:tech, VCCircle, IAMAI, CII, Code/Mobile, MEF, amongst others. Dippak is regularly featured in top tier media like Forbes India, The Economic Times, Mint, CNBC, Businessworld, PandoDaily,Venture Beat and several other prominent Indian and international publications.

Connect with him on LinkedIn.

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What Buy Buttons On Display Ads Can Do For Brands

The online advertising industry has for several years been faced with the challenge of how to distinguish between user intent and actual conversion. Until recently, the model has stayed the same: impression, intent, click, landing page, and purchase. The issue has always been in the steps impeding a consumer from getting to the point of conversion. However, this challenge is today being addressed with the integration of smart data and the provision of secure <em>Buy Now</em> buttons on display ads that eliminate several steps between impressions and purchase.
21/10/2015 8:31 AM IST